Gavin Struthers is Senior Vice President of Worldwide Channel Operations at McAfee. In this role he is responsible for ...
This week during our special Q3 Promotion Webcast (on-demand replay), we unveiled one of the most impactful promotions in my 10+ year career here at McAfee. The promotion is called Total Access for Business and it focuses on accelerating the adoption of our Security Connected architecture in the mid-market with our partners and for our customers.
Why Total Access for Business Promotion?
As we enter the second half of 2012, we’re seeing significant adoption of our Security Connected strategy in the Enterprise market. In fact, we have had a record 2012 in the Enterprise market with a 35% increase in deals over $1M. These larger customers are buying into Security Connected to drive automation, integration and operation efficiencies within their businesses.
However, our mid-size customers (fewer than 5,000 nodes) want to get into Security Connected as well, but they need help. They need a security framework (McAfee Security Connected), a trusted advisor (you, our partners) and the right price (Total Access for Business).
The Total Access for Business promotion is about taking Security Connected to new Endpoint and Server customers at an amazingly low price, while giving you the opportunity to articulate a value proposition that completely changes the game. No other security vendor offers the breadth of advanced protection found in these bundles at the price point we are offering.
First-of-its-Kind Offer with Two Comprehensive Options
From Aug. 1, 2012 until Dec. 21, 2012, Total Access for Business will provide the following comprehensive bundles to new Endpoint and Server customers:
Partner profitability doesn’t end with the promotion. For our qualifying SecurityAlliance Partners, you can earn even more by combining Total Access with our McAfee Rewards, Rebates, and Incumbency Advantage programs.
Download the Total Access Sales & Marketing Kit and start closing new business to accelerate your profitability today!
Tags: Incumbency Advantage Program, McAfee Channel Partner, McAfee Rebates, McAfee Rewards, McAfee Total Access for Endpoint, McAfee Total Access for Servers, Security Connected, Security Connected Reference Architecture, Total Access for Business