Senior Marketing Manager for the Web Security Group, Sarah Grayson has over 15 years of experience in high technology ...
Trustmarks can help increase conversions in the era of online uncertainty.
Online retail has grown tremendously in the last few years, with an increasing number of businesses, small and large, taking advantage of the eCommerce marketplace. However, as online commerce has flourished, so have the security risks associated with it. In 2012 alone, there were a number of high profile breaches, with countless financial records exposed as a result. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure.
Enter Trustmarks, living icons that can convince wary shoppers that your site is secure, as well as provide additional benefits like vulnerability scanning and SSL encryption. When it comes to eCommerce, consumer trust can mean the difference between success and failure and in this infographic, we break down the benefits of Trustmarks by the numbers and illustrate potential consequences of not having them on your site.
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