If you live in the San Francisco Bay Area or around Dallas, you may have noticed some new McAfee billboards on your way to work. We recently launched a regional advertising campaign, and the billboards are generating a bit of buzz for their boldness. We are doing this, in part, to remind the public that there are bad guys out there who are always looking for ways to get at confidential information—especially in the thick of the holiday shopping season. The billboards reinforce the fact that McAfee is the leading company working to protect consumers and businesses from hackers.
The response I’ve heard from employees and customers has been overwhelmingly positive, so watch for more in 2008 as we reach out to a broader audience with this campaign. And bad guys, beware. You may be smart, but we are smarter.